Nike Blue Ribbon Sports by Bill Bowerman and Phil...

Nike started its empire as a company to distribute a Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1964. Its founders have a very good coach-student relationship back in the days where both were still at University of Oregon; Bowerman was Knight’s coach seeking a better running shoes and Knight loves athletics so much that he could not live without it. The good relationship continues to start a business together, Blue Ribbon Sports. After the success of Tiger shoes, Nike is invented in 1971. Nike is actually the name of the winged Greek goddess of victory and the SWOOSH logo represents the wing of the Greek Goddess NIKE. The original logo was invented by Caroline Davidson and trademarked in 1971. Fast forward, they introduced the new slogan â€Å"Just do it† slogan in 1988. Nike, Inc. aims to deliver value to their shareholders by establishing profitable products. They focus on Nike Brand and Brand Jordan that are divided into seven major categories: running, basketball, football (soccer), men’s training, women’s training, NIKE Sportswear, and Action Sports. Despite the seven major categories, they also produce products for kids, athletic, and recreational uses. Among all of that, NIKE Sportswear, Running, Basketball, Football (Soccer), and kid’s shoes are the top selling products. Their strategy it to create personal deep connections between the consumers and their brand, and to deliver compellingShow MoreRelatedNikes beginning history and success.1356 Words   |  6 PagesNike: The Beginnings The Nike Corporation originated from two sources, Bill Bowermans quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knights search for a way to make a living without having to give up his love of athletics (Hincker 1). Their ideas and actions within Nike have radically changed the way sports, business, and popular cultures interact. This influence is seen best through the history of Nikes formation in its beginning years. The concept that wouldRead MoreNike Background966 Words   |  4 PagesBackground information: Iconography Explanation Nike Heritage NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. He sat next to Zeus, king of the Olympian pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. A Greek saying: When we go to battle and win, we say it is NIKE. Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world s greatest athletes to new levelsRead MoreEssay on Nike Informative Speech1023 Words   |  5 PagesOutlines Guide Complete this form. Copy the entire contents of the form. Name: Chris Bell WORKING OUTLINE Complete this outline using complete sentences. Topic: Nike Specific purpose statement: To inform my audience †¦ How the Nike brand was formed and became a household name. Thesis statement (central idea): Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation. OrganizationalRead MoreTarget Market of Bata1441 Words   |  6 PagesBata Shoe Limited, the countrys largest shoe manufacturer, will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market, a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh, allowing the multinational shoe company to market its products all over the country. Initially, we will market Nike products including shoes, apparel and lifestyle items in five of our top stores located inRead MoreNike Inc.4013 Words   |  17 Pagesis Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike s clothing, shoes, and accessory line. br brBasketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE alsoRead MoreEssay about Analysis of Nike3792 Words   |  16 PagesAnalysis of Nike Basketball players â€Å"wanna be like Mike†, but shoe companies â€Å"wanna be like NIKE.† NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe Read MoreNike : A Global Fashion And Sport Icon1632 Words   |  7 Pages Nike a global fashion and sport icon to the world is branded as one of if not the best athletic company in the world. Nike produces athletic gear for every sport imaginable. They are known as well for there one of a kind products but as well as the brand that the best athletics wear and advertise for. The founders of Nike Phil Knight and Bill Bowerman meet when Bill Bowerman was the training coach for Phil Knight when he ran track for Oregon. It was there at the University of Oregon where Bill BowermanRead MoreNike, Clothing, Fashion Accessory, Foot Wear, Sports Equipment824 Words   |  4 PagesName: Nike, Inc. Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipment which include sports ballsRead MoreTaking a Look at Nike Inc.974 Words   |  4 PagesOverview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman was Knight’sRead MoreNike s Impact On The World s Leading Athletic Footwear, Apparel And Equipment Company Essay872 Words   |  4 Pagesand equipment company, NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. Nike was previously known as Blue Ribbon Sports (RBS) founded in 1964 by Phil Knight and Bill Bowerman. Phil Knight was a middle distance runner from Portland who trained under track at the University of Oregon and field coach Bill Bowerman. It initiall y operated as a distributor for the Japanese shoe maker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971 with just $1